"..won’t satisfy everyone’s tastes and wants. It is too small to do that and too smart to try." Boston Globe

Clothing and Footwear: Style, Comfort, and Elegance

If you are looking for comfortable yet stylish athletic apparel, look no further than Concepts in Harvard Square to seal the deal!!!

Established in 1996, Concepts is one of the few retail stores in the state of Massachusetts where you can buy custom clothing and apparel at such high level of quality. Starting off as a retail store aimed directly toward skate and street culture, Concepts has morphed into the most diverse retail store in Harvard Square.

During the past few months I have frequented this store and have made three purchases which each one of them leaving me speechless!! Like most of the products that Concepts carry, the color schemes and overall comfort make the items unique and totally above any other store that is similar to this concept (no pun intended)!!! Prices do tend to run a little higher than your average retail apparel store, but the quality and comfort make it well worth the extra bucks. Men and women are both able to shop here with most styles being available to both. The one unfortunate thing that I found is that there are no items available for children as of yet, but a store employee informed me that it was something that was in the works.

Be sure to check out Concepts when you are in the Harvard Square area even if you do not intend to make a purchase right away. It is truly a breath of fresh air and a hidden gem in Harvard Square.

Concepts. 37 Brattle Street, Cambridge, MA  02138   617.868.2001
Hours of Operation: Monday – Sunday 10:00am – 7:0pm

Distance from Hotel Veritas:  0.4 miles
Directions to Concepts from Hotel Veritas

Posted by Brandon, Concierge at Hotel Veritas



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